tag #000656
Blazin’ Hot Pringles

I love being a copywriter, but advertising can be a crazy way to make a living. For one job, I had to come up with names for this new flavor of potato crisps. (Legally, Pringles can’t be called potato chips. It must be even crazier to be a lawyer.)
And if you're crazy enough to risk burning your mouth on these, I’ll tell you some of the names that never made it to the client.
Actually, you may not want to eat these at all because this flavor was indeed available for a limited time only. It was replaced by Fiery Hot Pringles. And they paid somebody else to come up with that even “edgier” name.

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